As usual, Seth Godin offers some simple, clear thoughts in his post, “Probably not stupid.” Marketing is changing the information, so you can change the decision.

Serendipity is a funny thing. As I was producing the tenth estimate I knew a client wouldn’t buy, taking care to put in all the language that explains everything to the Nth detail when I knew they wouldn’t read it, it occurred to me a great deal of my time is wasted producing useless content. And then what should I discover (thanks to the Boagworld podcast) but Gerry McGovern’s thoughts on the matter. Read it, it’s practically inspirational.

If you do, drop in and see tendrel. Do it because it’s more fun than spreadsheets. Do it because I said so.