September 17, 2008 :: 9:10 PM
Content Overload
Serendipity is a funny thing. As I was producing the tenth estimate I knew a client wouldn’t buy, taking care to put in all the language that explains everything to the Nth detail when I knew they wouldn’t read it, it occurred to me a great deal of my time is wasted producing useless content. And then what should I discover (thanks to the Boagworld podcast) but Gerry McGovern’s thoughts on the matter. Read it, it’s practically inspirational. ![]()